Bay Area · 5 grocers · Contested🔥 heat 73 · HOT
the pilsner aisle
Bay Area's pilsner aisle is a fragmented shelf spread across many brands: 31 products from 16 brands across 5 grocers. trumer brewery owns the most shelf · 24% of SKUs, ahead of north coast brewing co.. Verdict: contested · real competition, no single winner (opportunity 74/100).
31
products
16
brands
$12.38
avg price
$0.14-$0.56 /fl oz
typical range
More in Beer
Who owns the shelf
brands by share of the pilsner shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)3 omitted (no image)All stores combined.
Market structure
59
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pilsner products in the most Bay Area grocers · widest distribution first.
Trumer Pils Beer Pilsner Beer
$3.493 grocers
Pilsner Urquell Beer, 6 Pack, 11.2 fl. oz. Bottles, 4.4% ABV
$9.992 grocers
Sierra Nevada PILS Premium Lager Craft Beer 8 Pack 8.4oz Cans
$11.992 grocers
North Coast Brewing Co. Scrimshaw Pilsner Style Beer
$11.992 grocers
Fort Point Sfizio Italian Style Pilsner
$12.992 grocers
Trumer Pils 6-pack, Cans
$12.992 grocers
Russian River Brewing Company STS Pilsner
$18.192 grocers
Pilsner Urquell Original Pilsner Beer
$1.991 grocer
North Coast Brewing Co. Scrimshaw
$2.691 grocer
Pinkus Ur-pils Beer
$4.491 grocer