Bay Area · 16 grocers · Contested🔥 heat 72 · HOT
the dessert bars aisle
Bay Area's dessert bars aisle is a fragmented shelf spread across many brands: 48 products from 15 brands across 16 grocers. hebel & co owns the most shelf · 24% of SKUs. Store brands hold 2%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 55/100).
48
products
15
brands
$7.79
avg price
$1.34-$2.79 /oz
typical range
More in Snack Bars
Who owns the shelf
brands by share of the dessert bars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)4 omitted (no image)All stores combined.
Market structure
57
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the dessert bars products in the most Bay Area grocers · widest distribution first.
SWEET SYDNEYS Lemon Bar
$3.495 grocers
Hebel & Co Chocolate Chunk Organic Sesame Tahini Halva
$11.695 grocers
Clio Strawberry, Greek Yogurt Bar
$2.094 grocers
Hebel & Co Pistachio Nigella Organic Sesame Tahini Halva
$14.494 grocers
Raspberry Crumble Oat Bar
$4.792 grocers
Ethel's Baking Co. Pecan Dandy Dessert Bars
$6.992 grocers
Ethel's Baking Co. Raspberry Crumble Dessert Bars
$6.992 grocers
no image
Cherry Pistachio Bar
$3.691 grocer
Brambleberry Lavender Bar
$3.891 grocer
Sweet Sydney's Gluten Free Lemon Bar
$3.891 grocer
