Bay Area · 4 grocers · Contested
the canned vodka cocktails aisle
Bay Area's canned vodka cocktails aisle is a fragmented shelf spread across many brands: 48 products from 18 brands across 4 grocers. High Noon owns the most shelf · 22% of SKUs, ahead of nutrl. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
48
products
18
brands
$14.90
avg price
$2.99-$34.68
typical range
More in Ready-to-Drink Cocktails
Who owns the shelf
brands by share of the canned vodka cocktails shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
63
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the canned vodka cocktails products in the most Bay Area grocers · widest distribution first.
Salt Point Vodka Mule Canned Cocktail
$4.492 grocers
Salt Point Cape Cod Canned Cocktail
$4.492 grocers
Golden Rule Spirits Espresso Martini
$19.992 grocers
NÜTRL Vodka Seltzer Strawberry 12 Fl Oz Single Can
$2.991 grocer
NUTRL Vodka Seltzer Watermelon 12 Fl Oz Single Can
$2.991 grocer
-196 Peach Vodka Seltzer
$3.491 grocer
-196 Lemon Zero Sugar Vodka Seltzer
$3.491 grocer
NUTRL Vodka Seltzer Black Cherry 12 Fl Oz Single Can
$3.991 grocer
NUTRL Lime Vodka Hard Seltzer
$3.991 grocer
NUTRL Vodka Seltzer Orange 12 Fl Oz Single Can
$3.991 grocer
