Scanning the aisle…
Bay Area's venison aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 6 grocers. silver fern farms owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 75/100).
brands by share of the venison shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the venison products in the most Bay Area grocers · widest distribution first.