Scanning the aisle…
Bay Area's duck aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 4 grocers. mary's ducks owns the most shelf · 60% of SKUs, ahead of maison f crayssac. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 78/100).
brands by share of the duck shelf.
store-brand share: 0% · scores 0-100.
the duck products in the most Bay Area grocers · widest distribution first.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.