aisle
all markets›Canned Tomatoes›Canned Tomato Sauce
San Francisco · 3 grocers · Leader-led

the canned tomato sauce aisle

San Francisco's canned tomato sauce aisle is a competitive shelf with clear leaders: 12 products from 6 brands across 3 grocers. muir glen owns the most shelf — 50% of SKUs, ahead of cadia. Store brands hold 8%. The shelf leans organic — 50% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).

12
products
6
brands
$4.07
avg price
$2.19–$6.09
typical range

More in Canned Tomatoes

Canned Diced Tomatoes · 21Canned Crushed Tomatoes · 15Canned Whole Tomatoes · 6

Who owns the shelf

brands by share of the canned tomato sauce shelf.

muir glen
50% of shelf6 SKUs
cadia
17% of shelf2 SKUs
ffield day
8% of shelf1 SKU
gus'sPL
8% of shelf1 SKU
mmutti
8% of shelf1 SKU
ppomì
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%
Heart Health
17%
Plant-Based
17%
Vegan
17%
Gluten-Free
8%
Weight Management
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
53
med
Variety of offers
how differentiated the shelf is
31
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 8% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →