Bay Area · 22 grocers · Fragmented❄️ heat 24 · COOL
the canned tomato sauce aisle
Bay Area's canned tomato sauce aisle is a fragmented shelf spread across many brands: 169 products from 29 brands across 22 grocers. hunt's owns the most shelf · 41% of SKUs, ahead of contadina. Store brands hold 9%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
169
products
29
brands
$3.85
avg price
$0.16-$0.38 /oz
typical range
More in Canned Tomatoes
Who owns the shelf
brands by share of the canned tomato sauce shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
80
highBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the canned tomato sauce products in the most Bay Area grocers · widest distribution first.
Muir Glen Organic Tomato Sauce
$2.2915 grocers
Muir Glen Organic Tomato Sauce, No Salt Added
$3.2911 grocers
Pomì Tomato Sauce
$2.799 grocers
Pomì Tomatoes, Strained
$4.499 grocers
El Pato Hot Tomato Sauce
$1.796 grocers
ITALBRAND Tomatoes, Peeled, Italian, in Tomato Puree
$4.496 grocers
Hunt's Tomato Sauce
$1.395 grocers
CADIA Tomato Sauce, Organic
$2.195 grocers
Contadina Tomato Sauce
$2.695 grocers
Mutti Passata
$4.095 grocers
