Scanning the aisle…
Bay Area's powdered drink mix aisle is a fragmented shelf spread across many brands: 111 products from 50 brands across 19 grocers. crystal light owns the most shelf · 20% of SKUs, ahead of ener-d. Store brands hold 1%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 69/100).
brands by share of the powdered drink mix shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the powdered drink mix products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.