Bay Area · 19 grocers · Fragmented❄️ heat 33 · COOL
the powdered drink mix aisle
Bay Area's powdered drink mix aisle is a fragmented shelf spread across many brands: 111 products from 50 brands across 19 grocers. crystal light owns the most shelf · 20% of SKUs, ahead of ener-d. Store brands hold 1%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 69/100).
111
products
50
brands
$13.24
avg price
$0.89-$39.00
typical range
More in Drink Mixes
Who owns the shelf
brands by share of the powdered drink mix shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)19 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
94
highBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the powdered drink mix products in the most Bay Area grocers · widest distribution first.
Ener-d Vitamin D Drink Mix
$0.896 grocers
Prince of Peace Ginger Honey Crystals, Original
$3.696 grocers
Alpine Original Spiced Apple Cider Instant Drink Mix
$4.694 grocers
Crystal Light Lemonade Powdered Drink Mix
$4.994 grocers
Nestlé NESQUIK Chocolate Powder Drink Mix
$6.694 grocers
Ovaltine Classic Malt Flavored Mix
$8.094 grocers
Lakanto Sugar Free Drinking Chocolate, Monk Fruit Sweetener Erythritol
$12.593 grocers
Host Defense Drink Mix, Matcha, Energize & Uplift
$17.793 grocers
Crystal Light Wild Strawberry Powdered Drink Mix with Caffeine
$4.992 grocers
Crystal Light Lemonade Naturally Flavored Powdered Drink Mix
$5.992 grocers
