Bay Area · 4 grocers · Contested
the anti itch ointment aisle
Bay Area's anti itch ointment aisle is a fragmented shelf spread across many brands: 15 products from 12 brands across 4 grocers. benadryl owns the most shelf · 25% of SKUs, ahead of earth's care. Verdict: contested · real competition, no single winner (opportunity 69/100).
15
products
12
brands
$12.32
avg price
$5.19-$15.97 /oz
typical range
More in Ointments
Who owns the shelf
brands by share of the anti itch ointment shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
49
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the anti itch ointment products in the most Bay Area grocers · widest distribution first.
Nature's Way SssstingStop Topical Gel
$11.492 grocers
Aveeno 1% Hydrocortisone Anti-Itch Cream
$7.991 grocer
Tecnu Outdoor Skin Cleanser, Original
$9.191 grocer
NutriBiotic Skin Ointment With Lysine
$9.491 grocer
Boiron Calendula Gel 1.5 oz
$9.591 grocer
Benadryl Original Strength Itch Stopping Anti-Itch Cream, Diphenhydramine HCl Topical Analgesic & Zinc Acetate Skin Protectant, Relief from Most Outdoor Itches, 1 oz
$9.991 grocer
Badger Outdoor Itch Relief Stick
$10.491 grocer
Earth's Care Tea Tree Oil Balm
$10.991 grocer
Forces of Nature Anti-Itch, Organic Plant Medicine, Extra Strength
$11.891 grocer
Earth's Care Anti-Itch Lotion, Natural Camphor & Menthol
$12.591 grocer