San Francisco · 3 grocers · Greenfield
the sliced bacon aisle
San Francisco's sliced bacon aisle is a fragmented shelf spread across many brands: 29 products from 8 brands across 3 grocers. niman ranch owns the most shelf — 28% of SKUs, ahead of applegate. The shelf leans gluten-free — 14% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 76/100).
29
products
8
brands
$12.12
avg price
$7.18–$17.06
typical range
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Who owns the shelf
brands by share of the sliced bacon shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
14%
Organic
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.