Bay Area · 10 grocers · Contested
the vegetarian chicken substitutes aisle
Bay Area's vegetarian chicken substitutes aisle is a fragmented shelf spread across many brands: 37 products from 9 brands across 10 grocers. abbot's owns the most shelf · 45% of SKUs, ahead of just meat. The shelf leans heart health · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
37
products
9
brands
$10.50
avg price
$0.74-$1.42 /oz
typical range
Who owns the shelf
brands by share of the vegetarian chicken substitutes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
39
medBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the vegetarian chicken substitutes products in the most Bay Area grocers · widest distribution first.
Hodo Thai Curry Tofu Nuggets
$7.497 grocers
Abbot's Plant-Based, Chopped Chick'n
$8.497 grocers
Tofurky Plant-Based Chick'n Barbecue
$6.994 grocers
Just Meat Plant based Chicken
$4.993 grocers
Just Meat Sesame Ginger Chicken
$4.993 grocers
Upton's Naturals Italian Seitan
$5.892 grocers
Tofurky Plant-Based Butter Chick'n
$6.992 grocers
Abbot's Plant Based Fajita Chick'n
$8.492 grocers
unMEAT Chicken Style Chunks
$3.891 grocer
Tofurky Plant Based, Barbecue Chick'n
$6.991 grocer
