the sports & energy drinks aisle
Bay Area's sports & energy drinks aisle is a fragmented shelf spread across many brands: 1,150 products from 109 brands across 22 grocers. gatorade owns the most shelf · 19% of SKUs, ahead of celsius. The shelf leans vegan · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 50/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the sports & energy drinks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the sports & energy drinks products in the most Bay Area grocers · widest distribution first.
