aisle
all markets›Sports & Energy Drinks
San Francisco · 4 grocers · Contested

the sports & energy drinks aisle

San Francisco's sports & energy drinks aisle is a fragmented shelf spread across many brands: 34 products from 12 brands across 4 grocers. huxley owns the most shelf — 18% of SKUs, ahead of saltywater. The shelf leans vegan — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

34
products
12
brands
$4.65
avg price
$3.27–$6.02
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Energy Drinks · 14Sports Drinks · 10

Who owns the shelf

brands by share of the sports & energy drinks shelf.

hhuxley
18% of shelf6 SKUs
ssaltywater
12% of shelf4 SKUs
lleisure hydration
12% of shelf4 SKUs
aardor
12% of shelf4 SKUs
oodyssey elixir
9% of shelf3 SKUs
r.w. knudsen family
9% of shelf3 SKUs
rred bull
6% of shelf2 SKUs
ggatorade
6% of shelf2 SKUs
mmonster energy
6% of shelf2 SKUs
ccorpse reviver
6% of shelf2 SKUs
ssambazon
3% of shelf1 SKU
oodyssey 222
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
29%
Gluten-Free
26%
Seed-Oil-Free
26%
Dairy-Free
26%
Low calorie
21%
Low sugar
12%
Plant-Based
12%
Organic
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
69
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →