San Francisco · 3 grocers · Niche
the ravioli pasta aisle
San Francisco's ravioli pasta aisle is a niche shelf with only a handful of brands: 17 products from 4 brands across 3 grocers. the pasta shop owns the most shelf — 65% of SKUs, ahead of artisola. The shelf leans organic — 18% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).
17
products
4
brands
$11.61
avg price
$8.79–$14.99
typical range
More in Pasta
Spaghetti Pasta · 24Fettuccine Pasta · 13Other Pasta · 13Penne Pasta · 11Fusilli Pasta · 9Elbow Pasta · 7Rigatoni Pasta · 7Shaped Pasta · 6Grain-free Pasta · 5Gnocchi Pasta · 5Egg Noodles · 5Linguine Pasta · 4Tortellini Pasta · 4Shell Pasta · 4Angel Hair Pasta · 3Farfalle Pasta · 3Lasagna Pasta · 3Pappardelle Pasta · 2Ziti Pasta · 2Rotelle Pasta · 1Gemelli Pasta · 1Cavatappi Pasta · 1Campanelle Pasta · 1
Who owns the shelf
brands by share of the ravioli pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
18%
Minimally Processed
12%
Not vegan
6%
Plant-Based
6%
Vegetarian
6%
Weight Management
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
47
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.