Bay Area · 4 grocers · Own-brand led🌡️ heat 34 · WARM
the chicken drumstick aisle
Bay Area's chicken drumstick aisle is a competitive shelf with clear leaders: 11 products from 6 brands across 4 grocers. beleaf owns the most shelf · 50% of SKUs, ahead of farmer focus. Store brands hold 55%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 72/100).
11
products
6
brands
$9.55
avg price
$6.99-$12.79
typical range
More in Poultry
Who owns the shelf
brands by share of the chicken drumstick shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
6
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 55% · scores 0-100.
Top products
the chicken drumstick products in the most Bay Area grocers · widest distribution first.
Pasture Bird Pasture Raised Chicken Drumsticks No Antibiotics Ever
$6.991 grocer
Mary's Eco T/P Non-GMO Chicken Drumsticks
$7.041 grocer
Mary's Organic Chicken Drumsticks
$7.721 grocer
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Beleaf Vegan Drumsticks
$8.291 grocer
Sprouts Organic Chicken Drumsticks
$8.731 grocer
Sprouts Bourbon Black Pepper Boneless Chicken Breast
$8.741 grocer
Kirkland Signature "Air-Chilled" Chicken Drumsticks
$10.321 grocer
Fresh Organic Chicken Drumsticks
$11.421 grocer
Kirkland Signature Organic Chicken Drumsticks
$12.651 grocer
Kirkland Signature Fresh Chicken Drumsticks
$12.791 grocer