Scanning the aisle…
Bay Area's canned diced tomatoes aisle is a fragmented shelf spread across many brands: 308 products from 33 brands across 21 grocers. muir glen owns the most shelf · 78% of SKUs, ahead of ro*tel. Store brands hold 9%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
brands by share of the canned diced tomatoes shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 9% · scores 0-100.
the canned diced tomatoes products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.