Bay Area · 18 grocers · Contested🔥 heat 77 · HOT
the frozen peas aisle
Bay Area's frozen peas aisle is a fragmented shelf spread across many brands: 92 products from 14 brands across 18 grocers. sno pac owns the most shelf · 100% of SKUs. Store brands hold 2%. The shelf leans vegan · 8% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
92
products
14
brands
$5.00
avg price
$0.22-$0.64 /oz
typical range
More in Frozen Vegetables
Who owns the shelf
brands by share of the frozen peas shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Vegan
8%
Gluten-Free
8%
Vegetarian
8%
Dairy-Free
8%
Market structure
54
medBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the frozen peas products in the most Bay Area grocers · widest distribution first.
Cascadian Farm Organic Frozen Vegetables, Garden Peas
$5.599 grocers
WOODSTOCK Organic Petite Peas
$4.798 grocers
Birds Eye C&W Early Harvest Petite Peas, Frozen Vegetable
$3.296 grocers
Birds Eye C&W Premium Quality Petite Peas, Frozen
$3.296 grocers
Earthbound Farm Frozen Organic Green Peas
$4.196 grocers
WOODSTOCK Organic Green Peas
$4.396 grocers
Stahlbush Island Farms Frozen Green Peas
$2.795 grocers
Birds Eye Steamfresh Sweet Peas, Frozen Vegetables
$1.594 grocers
CADIA Peas, Organic
$4.694 grocers
Essential Everyday Green Peas, Petite
$2.593 grocers