Bay Area · 3 grocers · Greenfield
the other frozen seafood aisle
Bay Area's other frozen seafood aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 3 grocers. panapesca owns the most shelf · 40% of SKUs, ahead of kibun. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
6
products
5
brands
$19.06
avg price
$7.99-$25.99
typical range
More in Frozen Seafood
Who owns the shelf
brands by share of the other frozen seafood shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
24
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other frozen seafood products in the most Bay Area grocers · widest distribution first.
