Bay Area · 18 grocers · Niche
the boxed macaroni and cheese aisle
Bay Area's boxed macaroni and cheese aisle is a niche shelf with only a handful of brands: 43 products from 3 brands across 18 grocers. The shelf leans low sugar · 2% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 54/100).
43
products
3
brands
$4.70
avg price
$0.28-$1.10 /oz
typical range
Who owns the shelf
brands by share of the boxed macaroni and cheese shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Low sugar
2%
Not vegan
2%
Organic
2%
Seed-Oil-Free
2%
Market structure
15
lowBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
71
highTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the boxed macaroni and cheese products in the most Bay Area grocers · widest distribution first.
Annie's Organic Shells Pasta and Aged Cheddar Cheese
$1.6917 grocers
Annie's Organic Macaroni and Classic Cheddar Cheese
$3.9915 grocers
VELVEETA Shells & Cheese Original Mac & Cheese Meal
$2.992 grocers
Kraft Sharp Cheddar Mac & Cheese Macaroni and Cheese Dinner
$4.992 grocers
VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cups
$5.992 grocers
Kraft Original Mac & Cheese Easy Microwavable Dinner
$7.991 grocer