Bay Area · 16 grocers · Contested🔥 heat 77 · HOT
the frozen broccoli aisle
Bay Area's frozen broccoli aisle is a fragmented shelf spread across many brands: 73 products from 17 brands across 16 grocers. Store brands hold 8%. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 58/100).
73
products
17
brands
$5.10
avg price
$0.27-$0.67 /oz
typical range
More in Frozen Vegetables
Who owns the shelf
brands by share of the frozen broccoli shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
5%
Gluten-Free
5%
Vegan
5%
Vegetarian
5%
Organic
4%
Seed-Oil-Free
3%
Market structure
61
medBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the frozen broccoli products in the most Bay Area grocers · widest distribution first.
Cascadian Farm Organic Frozen Broccoli Florets
$5.597 grocers
Birds Eye Steamfresh Broccoli Florets, Frozen Vegetables
$1.996 grocers
Birds Eye C&W Premium Quality Broccoli Florets
$3.296 grocers
WOODSTOCK Organic Broccoli Florets
$4.795 grocers
Earthbound Farm Frozen Organic Broccoli Florets
$4.194 grocers
Stahlbush Island Farms Broccoli Florets
$4.494 grocers
Cascadian Farm Organic Frozen Broccoli Cuts
$6.094 grocers
Birds Eye Steamfresh Sauced Cheesy Broccoli, Frozen Vegetables
$2.993 grocers
Green Giant Green Giant Stmrs Broccoli Cheese Sauce - 8 OZ
$2.792 grocers
Birds Eye Baby Broccoli Florets, Frozen Vegetables
$2.992 grocers