Bay Area · 17 grocers · Greenfield🌡️ heat 56 · WARM
the couscous aisle
Bay Area's couscous aisle is a competitive shelf with clear leaders: 73 products from 10 brands across 17 grocers. riceselect owns the most shelf · 57% of SKUs, ahead of osem. The shelf leans organic · 1% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
73
products
10
brands
$6.48
avg price
$0.29-$0.91 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the couscous shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
43
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the couscous products in the most Bay Area grocers · widest distribution first.
Near East Couscous Mix, Original
$3.3912 grocers
Bob's Red Mill Traditional Pearl Couscous
$4.3910 grocers
Bob's Red Mill Tri-Color Pearl Couscous
$4.3910 grocers
Bob's Red Mill Golden Couscous
$6.496 grocers
Near East Basil & Herb Pearled Couscous Mix
$3.994 grocers
RiceSelect Premiumpearlcouscous,Non-Gmo
$7.994 grocers
RiceSelect Premiumorganic Pearlcouscous,Non-Gmo
$10.694 grocers
Les Moulins Mahjoub Natural M'hamsa Hand-Rolled Couscous
$9.493 grocers
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SunRidge Farms Israeli Pearl Couscous
$4.892 grocers
Osem Israeli Original Couscous
$5.192 grocers