Bay Area · 21 grocers · Contested🌡️ heat 56 · WARM
the white rice aisle
Bay Area's white rice aisle is a fragmented shelf spread across many brands: 111 products from 24 brands across 21 grocers. minute rice owns the most shelf · 26% of SKUs, ahead of nishiki. Store brands hold 3%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
111
products
24
brands
$8.12
avg price
$0.10-$0.59 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the white rice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined.
Market structure
74
highBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the white rice products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Organic, White Long Grain Rice
$6.7915 grocers
Lundberg Family Farms White Arborio Rice
$7.9913 grocers
True Origin Foods California Organic White Calrose Rice
$9.499 grocers
Lundberg Family Farms Organic, 90-Second Cilantro Lime Rice
$3.195 grocers
Nishiki Rice, Premium Grade
$4.995 grocers
Minute Rice Instant White Rice, Gluten-Free
$2.994 grocers
Success Ten Minute Boil-in-Bag White Rice
$2.994 grocers
CADIA Organic White Long Grain Rice
$3.794 grocers
Minute Rice Instant White Rice, Gluten-Free
$4.694 grocers
4Sisters Organic White Rice
$9.794 grocers
