Bay Area · 9 grocers · Niche🌡️ heat 56 · WARM
the buckwheat aisle
Bay Area's buckwheat aisle is a niche shelf with only a handful of brands: 14 products from 4 brands across 9 grocers. wolff's owns the most shelf · 80% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 69/100).
14
products
4
brands
$7.20
avg price
$0.33-$0.66 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the buckwheat shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
25
lowVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the buckwheat products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Buckwheat, Organic, Whole Grain
$6.697 grocers
Wolff's Whole Granulation Kasha
$6.493 grocers
no image
Edison Grain Organic Buckwheat Kasha
$4.391 grocer
no image
Toasted Buckwheat
$4.991 grocer
Botanical Interests Organic Buckwheat Cover Crop Seeds
$6.691 grocer
Wolff's Kasha, Gluten Free, Medium Granulation
$7.091 grocer