Bay Area · 13 grocers · Locked up🌡️ heat 56 · WARM
the frozen rice and grains aisle
Bay Area's frozen rice and grains aisle is a concentrated shelf a few brands dominate: 50 products from 8 brands across 13 grocers. grain trust owns the most shelf · 87% of SKUs, ahead of path of life. Store brands hold 4%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 68/100).
50
products
8
brands
$7.40
avg price
$0.08-$1.19 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the frozen rice and grains shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
4%
Gluten-Free
Market structure
36
medBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
46
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the frozen rice and grains products in the most Bay Area grocers · widest distribution first.
Grain Trust Steamed Brown Rice, Organic
$6.4910 grocers
Grain Trust Steamed Jasmine Rice, Organic
$6.499 grocers
Blue Zones Kitchen Heirloom Rice Bowl
$7.495 grocers
Grain Trust Cilantro Lime Rice
$5.994 grocers
Grain Trust Ancient Grain Mix
$5.994 grocers
Grain Trust Rice, Classic Spanish
$5.993 grocers
Grain Trust Organic Sticky Rice
$6.493 grocers
Path of Life Quinoa & Kale, with Garlic, Olive Oil & Sea Salt
$6.992 grocers
Birds Eye Long Grain White Rice, Frozen Side
$2.991 grocer
Birds Eye Steamfresh Protein Blends Vegetables, Southwest Style
$3.991 grocer