Bay Area · 19 grocers · Greenfield🌡️ heat 56 · WARM
the polenta aisle
Bay Area's polenta aisle is a competitive shelf with clear leaders: 60 products from 14 brands across 19 grocers. ancient harvest owns the most shelf · 66% of SKUs, ahead of la grande ruota. The shelf leans organic · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
60
products
14
brands
$5.86
avg price
$0.20-$0.48 /oz
typical range
More in Grains
Who owns the shelf
brands by share of the polenta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the polenta products in the most Bay Area grocers · widest distribution first.
Ancient Harvest Polenta Traditional Italian
$3.9915 grocers
Bob's Red Mill Corn Grits, Polenta, Organic
$4.3914 grocers
Ancient Harvest Polenta Basil & Garlic
$3.996 grocers
no image
La Grande Ruota Traditional Polenta
$4.593 grocers
Melissa's Organic Sun-Dried Tomato Polenta
$4.692 grocers
Moretti Lampo
$5.392 grocers
Polenta Valpadana Polenta
$3.191 grocer
San Gennaro Foods Polenta, Traditional Italian
$4.491 grocer
Melissa's Organic Polenta - Original Flavor
$4.691 grocer
no image
La Grande Ruota Polenta With Buckwheat
$4.991 grocer
