all marketsPasta & NoodlesUdon Noodles
San Francisco · 3 grocers · Niche

the udon noodles aisle

San Francisco's udon noodles aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. hakubaku owns the most shelf — 44% of SKUs, ahead of koyo. The shelf leans organic — 44% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

9
products
3
brands
$5.65
avg price
$4.49–$9.56
typical range

More in Pasta & Noodles

Who owns the shelf

brands by share of the udon noodles shelf.

hhakubaku
44% of shelf4 SKUs
kkoyo
44% of shelf4 SKUs
ttin wah noodle co
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
44%
Plant-Based
33%
Vegetarian
33%
Dairy-Free
22%
Seed-Oil-Free
22%
Vegan
22%
Low sugar
22%

Market structure

15
low
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
41
med
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →