Scanning the aisle…
Bay Area's gemelli pasta aisle is a fragmented shelf spread across many brands: 14 products from 7 brands across 10 grocers. The shelf leans plant-based · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
brands by share of the gemelli pasta shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the gemelli pasta products in the most Bay Area grocers · widest distribution first.






