the other prepared chicken aisle
Bay Area's other prepared chicken aisle is a fragmented shelf spread across many brands: 104 products from 33 brands across 13 grocers. kevin's natural foods owns the most shelf · 67% of SKUs, ahead of westend cuisine. Store brands hold 22%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 66/100).
More in Prepared Chicken
Who owns the shelf
brands by share of the other prepared chicken shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 22% · scores 0-100.
Top products
the other prepared chicken products in the most Bay Area grocers · widest distribution first.
