Bay Area · 14 grocers · Fragmented
the non-alcoholic cocktails aisle
Bay Area's non-alcoholic cocktails aisle is a fragmented shelf spread across many brands: 212 products from 38 brands across 14 grocers. hiyo owns the most shelf · 11% of SKUs, ahead of st agrestis. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
212
products
38
brands
$10.81
avg price
$0.27-$1.09 /fl oz
typical range
More in Non-Alcoholic (Adult)
Who owns the shelf
brands by share of the non-alcoholic cocktails shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
88
highBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the non-alcoholic cocktails products in the most Bay Area grocers · widest distribution first.
Ste Agrestis Phony Mezcal Negroni Non-alcoholic Cocktail
$5.395 grocers
St Agrestis Non-Alcoholic Phony Negroni Cocktail
$5.895 grocers
Parch Agave Cocktail, Non-Alcoholic, Desert Margarita, Sparkling
$4.494 grocers
Ghia Le Spritz, Non-Alcoholic, Sumac & Chili
$5.894 grocers
Hiyo Watermelon Lime, Organic Social Tonic
$3.393 grocers
Hiyo Blackberry Lemon, Organic Social Tonic
$3.393 grocers
Hiyo Peach Mango, Organic Social Tonic
$3.393 grocers
NA Beverage Co. Functional Social Tonic, Hibiscus Watermelon, Hydration
$3.993 grocers
Aplos Ume Spritz Functional Non-Alc Cocktail
$4.493 grocers
Parch Agave Cocktail, Non-Alcoholic, Prickly Paloma, Sparkling
$4.793 grocers
