Reading the shelf…
BRĒZ offers adaptogen-infused social tonics designed to enhance focus and uplift the spirit. Its products, such as the Strawberry Mango and Lemon Elderflower tonics, are crafted with natural ingredients like guayusa caffeine, maca, and lion’s mane, and are free from THC and CBD. BRĒZ tonics are vegan, non-GMO, and gluten-free, making them suitable for a variety of dietary preferences.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are BRĒZ (full bar = 100% of the shelf), grouped by department.
closest to BRĒZ in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full BRĒZ lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
6 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show BRĒZ· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Brēz Elevate Strawberry Mango Uplifting Tonic, Energy Support · its most-distributed SKU (2 doors) in Non-Alcoholic Cocktails, the biggest opening. The closest open door is Mill Valley Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$17.89 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.