Bay Area · 17 grocers · Contested🔥 heat 93 · HOT
the beef broth aisle
Bay Area's beef broth aisle is a fragmented shelf spread across many brands: 109 products from 13 brands across 17 grocers. kitchen basics owns the most shelf · 71% of SKUs, ahead of daily pantry. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
109
products
13
brands
$5.65
avg price
$0.14-$0.31 /oz
typical range
More in Broths & Stocks
Who owns the shelf
brands by share of the beef broth shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the beef broth products in the most Bay Area grocers · widest distribution first.
Pacific Foods Organic Beef Broth
$4.4912 grocers
Pacific Foods Low Sodium Organic Beef Broth
$4.4911 grocers
Kettle & Fire Beef Cooking Broth, Gluten-Free
$4.9910 grocers
Swanson's Beef Broth
$4.197 grocers
Kitchen Basics Beef Stock
$4.297 grocers
Kitchen Basics Unsalted Beef
Stock
$4.396 grocers
Campbell's Beef Broth
$2.995 grocers
Swanson's Beef Broth
$2.194 grocers
Swanson's 50% Less Sodium Beef Broth
$2.194 grocers
Swanson's Lower Sodium Beef Broth
$4.194 grocers