San Francisco · 3 grocers · Niche
the linguine pasta aisle
San Francisco's linguine pasta aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 3 grocers. de cecco owns the most shelf — 38% of SKUs, ahead of rustichella d'abruzzo. The shelf leans plant-based — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).
8
products
4
brands
$6.83
avg price
$4.99–$10.61
typical range
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Who owns the shelf
brands by share of the linguine pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
25%
Vegan
25%
Minimally Processed
13%
Dairy-Free
13%
Seed-Oil-Free
13%
Vegetarian
13%
Low sugar
13%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.