Scanning the aisle…
Bay Area's ice creams aisle is a fragmented shelf spread across many brands: 52 products from 18 brands across 13 grocers. Store brands hold 13%. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the ice creams shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 13% · scores 0-100.
the ice creams products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.