the all purpose flour aisle
Bay Area's all purpose flour aisle is a fragmented shelf spread across many brands: 175 products from 22 brands across 20 grocers. king arthur baking company owns the most shelf · 49% of SKUs, ahead of gold medal. Store brands hold 3%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
More in Flour
Who owns the shelf
brands by share of the all purpose flour shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the all purpose flour products in the most Bay Area grocers · widest distribution first.
