Bay Area · 19 grocers · Locked up🔥 heat 100 · HOT
the scones aisle
Bay Area's scones aisle is a concentrated shelf a few brands dominate: 124 products from 9 brands across 19 grocers. sconehenge bakery owns the most shelf · 91% of SKUs. Store brands hold 4%. The shelf leans minimally processed · 1% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 73/100).
124
products
9
brands
$8.91
avg price
$1.04-$1.56 /oz
typical range
More in Baked Goods
Who owns the shelf
brands by share of the scones shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
25
lowVariety of offers
how differentiated the shelf is
57
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the scones products in the most Bay Area grocers · widest distribution first.
Sconehenge Bakery Blueberry English Tea Scones
$6.5912 grocers
Sconehenge Bakery English Tea Scones Original
$7.6911 grocers
Sconehenge Bakery Tea Scones
$7.7911 grocers
Sconehenge Bakery Mixed Berry English Tea Scones
$7.7910 grocers
Sconehenge Cranberry Apricot Tea Scones
$7.798 grocers
Sticky Fingers Bakeries Scones, Lemon Poppyseed
$6.996 grocers
Sconehenge Bakery Tea Scones
$7.795 grocers
Two Bite Lemon Poppyseed Flavored Scones
$6.692 grocers
Two Bite Blueberry Scones
$6.692 grocers
Two Bite Cranberry Orange Scones
$6.692 grocers