Bay Area · 22 grocers · Fragmented❄️ heat 3 · COOL
the pesto aisle
Bay Area's pesto aisle is a fragmented shelf spread across many brands: 251 products from 73 brands across 22 grocers. gina's pesto owns the most shelf · 29% of SKUs, ahead of campo d'oro. Store brands hold 6%. The shelf leans low sugar · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
251
products
73
brands
$8.67
avg price
$0.63-$2.06 /oz
typical range
Who owns the shelf
brands by share of the pesto shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined.
Market structure
98
highBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the pesto products in the most Bay Area grocers · widest distribution first.
Cucina & Amore Pesto, Alla Genovese, Basil
$4.999 grocers
Mezzetta Artisan Ingredients® Basil Pesto
$5.299 grocers
Gina's Pesto Organic Pesto
$9.998 grocers
The Pasta Shop Arugula and Parsley Pesto Sauce
$8.797 grocers
Capellino Pasta and Sauces Pesto Sauce With Pine Nuts
$8.897 grocers
Bitchin' Sauce Pesto
$4.796 grocers
Cucina & Amore Pesto, Artichoke Lemon
$4.996 grocers
Rao's Basil Pesto Sauce
$4.996 grocers
Minasso Pesto Alla Genovese
$6.696 grocers
Classico Traditional Basil Pesto Sauce & Spread
$3.995 grocers
