San Francisco · 3 grocers · Contested
the pesto aisle
San Francisco's pesto aisle is a fragmented shelf spread across many brands: 24 products from 13 brands across 3 grocers. gina's pesto owns the most shelf — 17% of SKUs, ahead of the pasta shop. Store brands hold 13%. The shelf leans low sugar — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
24
products
13
brands
$9.79
avg price
$4.80–$13.89
typical range
Who owns the shelf
brands by share of the pesto shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Low sugar
21%
Seed-Oil-Free
17%
Gluten-Free
17%
Plant-Based
8%
Dairy-Free
8%
Minimally Processed
8%
Not vegan
8%
Vegetarian
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
51
medBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0–100.