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San Francisco · 3 grocers · Contested

the hot dog buns aisle

San Francisco's hot dog buns aisle is a fragmented shelf spread across many brands: 11 products from 5 brands across 3 grocers. acme bread company owns the most shelf — 18% of SKUs, ahead of bakerly. Store brands hold 18%. The shelf leans gluten-free — 9% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).

11
products
5
brands
$7.34
avg price
$5.91–$8.19
typical range

More in Buns

Who owns the shelf

brands by share of the hot dog buns shelf.

acme bread company
18% of shelf2 SKUs
bbakerly
18% of shelf2 SKUs
gus'sPL
18% of shelf2 SKUs
sst pierre
18% of shelf2 SKUs
udi's
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
9%
Minimally Processed
9%
Peanut-Free
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
33
low
Variety of offers
how differentiated the shelf is
14
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 18% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →