Bay Area · 4 grocers · Own-brand led🌡️ heat 34 · WARM
the chicken wings aisle
Bay Area's chicken wings aisle is a competitive shelf with clear leaders: 19 products from 7 brands across 4 grocers. berkeley farm owns the most shelf · 100% of SKUs. Store brands hold 47%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 79/100).
19
products
7
brands
$16.32
avg price
$4.49-$34.72
typical range
More in Poultry
Who owns the shelf
brands by share of the chicken wings shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
9
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 47% · scores 0-100.
Top products
the chicken wings products in the most Bay Area grocers · widest distribution first.
Sprouts Cilantro Lime Chicken Wings
$4.491 grocer
Sprouts Cherry Chipotle Chicken Wings
$4.491 grocer
Mary's Organic Chicken Party Wings
$7.991 grocer
Mary's Chicken Wing
$8.991 grocer
Smart Chicken Organic Chicken Party Wings
$9.291 grocer
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Mary's Chicken Antibiotic Free Air Chilled Chicken Wings
$9.441 grocer
Mary's Chicken Chicken Wing Drummettes
$9.991 grocer
Mary's Chicken Wing Drummetes
$9.991 grocer
Pasture Bird Pasture Raised Chicken Wings No Antibiotics Ever
$10.381 grocer
Sprouts Organic Chicken Party Wings
$10.481 grocer