Bay Area · 23 grocers · Fragmented
the bottled tea (rtd) aisle
Bay Area's bottled tea (rtd) aisle is a fragmented shelf spread across many brands: 1,462 products from 128 brands across 23 grocers. yerba madre organic yerba mate owns the most shelf · 24% of SKUs, ahead of just ice tea. The shelf leans organic · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
1,462
products
128
brands
$4.80
avg price
$0.08-$0.48 /fl oz
typical range
More in Tea & Infusions
Who owns the shelf
brands by share of the bottled tea (rtd) shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)showing the 24 biggest of 29 brandsAll stores combined.
Market structure
100
highBrand competition
how many brands compete
94
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the bottled tea (rtd) products in the most Bay Area grocers · widest distribution first.
Yerba Madre Organic Yerba Mate Bluephoria
$3.4916 grocers
Yerba Madre Organic Yerba Mate Enlighten Mint
$3.4916 grocers
Yerba Madre Organic Yerba Mate Sparkling Cranberry Pomegranate
$2.5015 grocers
Tejava Black Tea, Unsweetened
$2.7915 grocers
Yerba Madre Organic Yerba Mate Brewed Unsweetened with Lemon
$2.7915 grocers
Just Ice Tea Half and Half Lemonade Tea
$2.7915 grocers
Just Ice Tea Organic Peach Oolong Tea
$2.7915 grocers
Yerba Madre Organic Yerba Mate Lemon Elation
$3.4915 grocers
Yerba Madre Organic Yerba Mate Revel Berry
$3.4915 grocers
Yerba Madre Organic Yerba Mate Peach Revival
$3.4914 grocers
