Bay Area · 20 grocers · Contested
the croutons aisle
Bay Area's croutons aisle is a fragmented shelf spread across many brands: 150 products from 23 brands across 20 grocers. fresh gourmet owns the most shelf · 35% of SKUs, ahead of kooshy. Store brands hold 6%. The shelf leans minimally processed · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
150
products
23
brands
$4.63
avg price
$0.60-$1.30 /oz
typical range
Who owns the shelf
brands by share of the croutons shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
72
highBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the croutons products in the most Bay Area grocers · widest distribution first.
Semifreddi’s Super Garlic Crostini
$3.9914 grocers
Semifreddi’s Kalamata Olive Crostini
$3.9911 grocers
Fresh Gourmet Croutons, Cheese & Garlic
$1.737 grocers
Kooshy Sourdough Croutons, Parmesan & Garlic (Mambo Italiano)
$4.797 grocers
Kooshy Sourdough Croutons, Sea Salt & Black Pepper (Almost Naked)
$4.797 grocers
BRIANNAS Parmesan and Fine Herbs Seasoned Croutons
$2.796 grocers
Fresh Gourmet Croutons, Butter & Garlic
$1.734 grocers
Fresh Gourmet Croutons, Country Ranch
$1.734 grocers
BRIANNAS Croutons, Honey Mustard Flavored
$2.794 grocers
Fresh Gourmet Croutons, Organic, Caesar
$2.994 grocers
