Scanning the aisle…
Bay Area's body scrubs aisle is a fragmented shelf spread across many brands: 11 products from 9 brands across 4 grocers. bodhi organics owns the most shelf · 50% of SKUs, ahead of bodhi. Verdict: contested · real competition, no single winner (opportunity 67/100).
brands by share of the body scrubs shelf.
store-brand share: 0% · scores 0-100.
the body scrubs products in the most Bay Area grocers · widest distribution first.







the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.