Bay Area · 18 grocers · Contested🔥 heat 84 · HOT
the grain-free pasta aisle
Bay Area's grain-free pasta aisle is a fragmented shelf spread across many brands: 148 products from 19 brands across 18 grocers. banza owns the most shelf · 35% of SKUs, ahead of tinkyada. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
148
products
19
brands
$6.15
avg price
$0.35-$0.95 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the grain-free pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
65
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the grain-free pasta products in the most Bay Area grocers · widest distribution first.
Jovial 100% Organic Gluten Free Brown Rice Fusilli
$5.499 grocers
Jovial 100% Organic Gluten Free Brown Rice Spaghetti
$5.898 grocers
Banza Penne Pasta, Gluten Free, High Protein & Lower Carb
$4.097 grocers
Banza Rotini Pasta, Gluten Free, High Protein, Lower Carb
$4.097 grocers
Rummo No. 66 Gluten Free Penne Rigate
$4.897 grocers
Jovial 100% Organic Gluten Free Brown Rice Egg Tagliatelle
$7.096 grocers
Barilla Gluten Free Penne Pasta
$4.045 grocers
Banza Spaghetti Pasta, Gluten Free, High Protein, Lower Carb
$4.095 grocers
Tinkyada Organic, Gluten Free, Brown Rice Pasta, Spirals
$4.995 grocers
Chickapea Organic Chickpea & Yellow Pea Pasta, Shells
$5.795 grocers
