Bay Area · 8 grocers · Niche
the frozen broth aisle
Bay Area's frozen broth aisle is a niche shelf with only a handful of brands: 23 products from 1 brands across 8 grocers. bonafide provisions owns the most shelf · 100% of SKUs. The shelf leans organic · 9% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 62/100).
23
products
1
brands
$11.06
avg price
$0.46-$0.51 /fl oz
typical range
Who owns the shelf
brands by share of the frozen broth shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
9%
Blood-Sugar Aware
4%
Gluten-Free
4%
Keto
4%
Market structure
5
lowBrand competition
how many brands compete
21
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen broth products in the most Bay Area grocers · widest distribution first.
Bonafide Provisions Chicken Bone Broth, Frozen, Organic
$11.097 grocers
Bonafide Provisions Beef Bone Broth, Frozen, Organic
$11.096 grocers
Bonafide Provisions FROZEN, Organic Turkey Bone Broth
$9.993 grocers
Bonafide Provisions Be Well Broth Cup, Frozen, Lemon Turmeric & Coconut Oil, Organic
$6.492 grocers
Bonafide Provisions Be Well Bone Broth Cup, Frozen, Lion's Mane Mushrooms, Organic
$6.491 grocer