Bay Area · 13 grocers · Greenfield❄️ heat 20 · COOL
the truffle oil aisle
Bay Area's truffle oil aisle is a fragmented shelf spread across many brands: 32 products from 9 brands across 13 grocers. urbani truffles owns the most shelf · 67% of SKUs, ahead of trufflehunter. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
32
products
9
brands
$19.63
avg price
$3.54-$5.50 /fl oz
typical range
More in Oils & Vinegars
Who owns the shelf
brands by share of the truffle oil shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the truffle oil products in the most Bay Area grocers · widest distribution first.
TRUFF Truffle Oil, Black Truffle Infused Olive Oil
$20.896 grocers
TIBERINO Risotto, with Porcini & White Truffle Oil
$9.295 grocers
Bartolini Truffle Oil, Black
$11.093 grocers
Bartolini Truffle Oil, White
$11.393 grocers
Urbani Truffles Truffle Oil, White
$19.992 grocers
La Tourangelle Infused Oil, White Truffle
$39.292 grocers
World Market Sabatino Tartufi Black Truffle Infused Olive Oil
$11.991 grocer
World Market Sabatino Tartufi White Truffle Infused Olive Oil
$12.991 grocer
Urbani Truffles Black Truffle Oil
$18.191 grocer
Urbani Truffles Truffle Oil, Black
$19.991 grocer