Bay Area · 15 grocers · Locked up🌡️ heat 65 · WARM
the frozen yogurt aisle
Bay Area's frozen yogurt aisle is a concentrated shelf a few brands dominate: 134 products from 12 brands across 15 grocers. yasso owns the most shelf · 83% of SKUs, ahead of trujoy yogurt. Store brands hold 1%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 74/100).
134
products
12
brands
$8.98
avg price
$0.39-$1.03 /fl oz
typical range
More in Dairy
Who owns the shelf
brands by share of the frozen yogurt shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
49
medBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
58
medTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the frozen yogurt products in the most Bay Area grocers · widest distribution first.
Yasso Mint Chocolate Chip Frozen Greek Yogurt Bars
$5.9910 grocers
Yasso Frozen Greek Yogurt Bars Sea Salt Caramel
$8.7910 grocers
Yasso Frozen Greek Yogurt Bars Chocolate Chip Cookie Dough
$5.998 grocers
Yasso Frozen Greek Yogurt Bars Vanilla Chocolate Crunch
$5.998 grocers
Yasso Frozen Greek Yogurt Bars Chocolate Peanut Butter Chip
$5.997 grocers
Yasso Frozen Greek Yogurt Bars Sea Salt Caramel Chocolate Crunch Bars
$5.996 grocers
Yasso Frozen Greek Yogurt Bars Coffee Chocolate Chip
$8.996 grocers
Yasso Frozen Greek Yogurt Bars Fudge Brownie
$5.995 grocers
Yasso Pistachio Brittle Frozen Greek Yogurt Bars
$6.995 grocers
Yasso Frozen Greek Yogurt Coffee Chocolate Chip
$5.994 grocers
