the matcha & tea powder aisle
Bay Area's matcha & tea powder aisle is a fragmented shelf spread across many brands: 80 products from 32 brands across 15 grocers. rocky's matcha owns the most shelf · 24% of SKUs, ahead of matchaful. Store brands hold 1%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 73/100).
More in Tea & Infusions
Who owns the shelf
brands by share of the matcha & tea powder shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the matcha & tea powder products in the most Bay Area grocers · widest distribution first.
