Bay Area · 8 grocers · Fragmented
the bar soaps aisle
Bay Area's bar soaps aisle is a fragmented shelf spread across many brands: 449 products from 82 brands across 8 grocers. sappo hill owns the most shelf · 10% of SKUs, ahead of zum by indigo wild. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
449
products
82
brands
$7.46
avg price
$0.71-$2.59 /oz
typical range
More in Body Care
Who owns the shelf
brands by share of the bar soaps shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)showing the 24 biggest of 32 brandsAll stores combined.
Market structure
99
highBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the bar soaps products in the most Bay Area grocers · widest distribution first.
Dr. Bronner's Peppermint, Pure-Castile Bar Soap
$4.996 grocers
Dr. Bronner's All-One Pure-Castile Magic Bar Soap, Citrus
$4.995 grocers
Dr. Bronner's Lavender, Pure-Castile Bar Soap
$4.995 grocers
Dr. Bronner's Almond, Pure-Castile Soap Bar
$4.995 grocers
Dr. Bronner's Eucalyptus, Pure-Castile Bar Soap
$4.995 grocers
Dr. Bronner's Pure-Castile Magic Bar Soap - Tea Tree
$4.994 grocers
Bee & Flower Soap, Sandalwood
$1.693 grocers
Sappo Hill Soap, Glyceryne Creme, Lavender, Value Pack
$2.793 grocers
Sappo Hill Soap, Glyceryne Creme, Jasmine
$2.993 grocers
Sappo Hill Glycerine Creme Soap, Cucumber
$2.993 grocers
