Bay Area · 18 grocers · Contested🌡️ heat 50 · WARM
the frozen chicken nuggets aisle
Bay Area's frozen chicken nuggets aisle is a fragmented shelf spread across many brands: 114 products from 22 brands across 18 grocers. yummy owns the most shelf · 34% of SKUs, ahead of tyson. Store brands hold 4%. The shelf leans high-protein · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
114
products
22
brands
$12.43
avg price
$6.99-$19.77
typical range
More in Frozen Chicken
Who owns the shelf
brands by share of the frozen chicken nuggets shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
71
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the frozen chicken nuggets products in the most Bay Area grocers · widest distribution first.
Applegate Chicken Nuggets
$9.498 grocers
Yummy Dinosaur-Shaped Chicken Breast Nuggets
$6.996 grocers
Applegate Natural Gluten-Free Chicken Nuggets (Frozen)
$9.996 grocers
Yummy Frozen Meat & Seafood Gluten Free Dinosaur Chicken Nuggets
$6.994 grocers
Mary's Organic Breaded Chicken Nuggets
$9.494 grocers
Applegate Chicken Nuggets
$15.994 grocers
Yummy Alphabet Shaped Chicken Breast Nuggets
$6.993 grocers
Applegate Organic Gluten-Free Chicken Nuggets
$8.993 grocers
Tyson Tyson Any’tizers Frozen Crispy Boneless Chicken Bites, 24 oz
$9.993 grocers
Just Bare Fully Cooked Lightly Breaded Chicken Breast Bites
$11.993 grocers
