Bay Area · 19 grocers · Contested🔥 heat 72 · HOT
the cereal bars aisle
Bay Area's cereal bars aisle is a fragmented shelf spread across many brands: 53 products from 15 brands across 19 grocers. blake's seed based owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
53
products
15
brands
$8.09
avg price
$0.52-$2.30 /oz
typical range
More in Snack Bars
Who owns the shelf
brands by share of the cereal bars shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
2%
Gluten-Free
2%
Not vegan
2%
Seed-Oil-Free
2%
Market structure
57
medBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cereal bars products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Peanut Butter Coconut & Oats Bob's Bar
$1.258 grocers
Nature's Bakery Oatmeal Crumble, Strawberry
$4.697 grocers
ZBAR Iced Oatmeal Cookie, Soft-Baked Energy Snack Bars, Organic Granola Bars 7.62 oz
$6.997 grocers
Magic Spoon Marshmallow Protein Treats
$9.995 grocers
Magic Spoon Chocolate Peanut Butter Protein Treat
$9.994 grocers
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Lil Bucks Organic Strawberry Shortcake Crispy Bars
$7.993 grocers
Gopal’s Healthfoods Power Wraps Sesame Mango Rawma Bars
$3.592 grocers
MadeGood Mornings Blueberry Soft Baked Oat Bars 5pk
$5.292 grocers
Once Upon a Farm Organic Banana Chocolate Chip Soft Baked Bars 4 Pack
$6.492 grocers
General Mills REESE'S Puffs Cereal Treat Bars
$7.692 grocers