Scanning the aisle…
Bay Area's yogurt & kefir drinks aisle is a fragmented shelf spread across many brands: 515 products from 34 brands across 23 grocers. lifeway owns the most shelf · 50% of SKUs, ahead of kefir lab. The shelf leans organic · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
brands by share of the yogurt & kefir drinks shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the yogurt & kefir drinks products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.