Bay Area · 23 grocers · Fragmented
the yogurt & kefir drinks aisle
Bay Area's yogurt & kefir drinks aisle is a fragmented shelf spread across many brands: 515 products from 34 brands across 23 grocers. lifeway owns the most shelf · 50% of SKUs, ahead of kefir lab. The shelf leans organic · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
515
products
34
brands
$6.73
avg price
$0.19-$2.66 /fl oz
typical range
More in Dairy & Plant Drinks
Who owns the shelf
brands by share of the yogurt & kefir drinks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)5 omitted (no fl oz size)4 omitted (no image)All stores combined.
Market structure
85
highBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the yogurt & kefir drinks products in the most Bay Area grocers · widest distribution first.
Clover Sonoma Organic Traditional Plain Kefir
$5.4917 grocers
Clover Sonoma 1% Milkfat Organic Lowfat Blueberry Kefir
$5.9914 grocers
Forager Project Cashew & Coconut Kefir Style Drink, Strawberry
$2.6912 grocers
Forager Project Cashew & Coconut Kefir Style Drink, Blueberry
$2.6911 grocers
Clover Sonoma 1% Milkfat Organic Lowfat Pomegranate Strawberry Acai Kefir
$5.9911 grocers
Green Valley Creamery Lactose Free Organic Lowfat Plain Kefir
$6.9911 grocers
Alexandre Family Farm A2/A2 Organic 100% Grass-fed Whole Probiotic Kefir
$8.4911 grocers
Chobani Mixed Berry Lowfat Greek Yogurt Drink
$1.998 grocers
Clover Sonoma 1% Milkfat Organic Lowfat Mango Passionfruit Pineapple Kefir
$5.498 grocers
Kefir Lab Probiotic Kefir Vanilla Organic
$5.998 grocers
