aisle
all markets›Dairy & Plant Drinks›Yogurt & Kefir Drinks
San Francisco · 3 grocers · Contested

the yogurt & kefir drinks aisle

San Francisco's yogurt & kefir drinks aisle is a fragmented shelf spread across many brands: 69 products from 14 brands across 3 grocers. kefir lab owns the most shelf — 17% of SKUs, ahead of clover sonoma. The shelf leans organic — 38% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).

69
products
14
brands
$7.14
avg price
$2.47–$10.89
typical range

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Who owns the shelf

brands by share of the yogurt & kefir drinks shelf.

kefir lab
17% of shelf12 SKUs
clover sonoma
15% of shelf10 SKUs
lifeway
12% of shelf8 SKUs
siggi's
10% of shelf7 SKUs
forager project
10% of shelf7 SKUs
alexandre family farm
9% of shelf6 SKUs
lliving flora
6% of shelf4 SKUs
straus family creamery
4% of shelf3 SKUs
meyenberg
4% of shelf3 SKUs
kkefirlab
4% of shelf3 SKUs
green valley creamery
3% of shelf2 SKUs
mmaple hill
3% of shelf2 SKUs
bbyblos
1% of shelf1 SKU
redwood hill farm
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
38%
Weight Management
36%
Low-Carb
17%
Blood-Sugar Aware
14%
Keto
14%
Gluten-Free
12%
Vegetarian
12%
Minimally Processed
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

54
med
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →