Bay Area · 19 grocers · Contested🔥 heat 93 · HOT
the vegetable broth aisle
Bay Area's vegetable broth aisle is a fragmented shelf spread across many brands: 163 products from 21 brands across 19 grocers. aneto owns the most shelf · 86% of SKUs, ahead of millie's sipping broth. Store brands hold 2%. The shelf leans plant-based · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
163
products
21
brands
$6.17
avg price
$0.14-$0.24 /fl oz
typical range
More in Broths & Stocks
Who owns the shelf
brands by share of the vegetable broth shelf.
How it's positioned
Market structure
69
highBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the vegetable broth products in the most Bay Area grocers · widest distribution first.
Pacific Foods Organic Vegetable Broth
$4.4917 grocers
Pacific Foods Organic Low Sodium Vegetable Broth
$4.4915 grocers
Pacific Foods Organic Mushroom Broth
$4.4912 grocers
Aneto Vegetable Broth
$6.4910 grocers
Imagine Vegetable Broth, Organic
$4.498 grocers
Imagine No-Chicken Broth, Organic, Vegetarian
$4.498 grocers
Imagine Vegetable Broth Low Sodium
$4.498 grocers
Kettle & Fire Low Sodium Vegetable Broth
$4.997 grocers
Kettle & Fire Broth, Vegetable, Premium
$4.997 grocers
Bonafide Provisions Vegetable Broth, Organic
$4.396 grocers