San Francisco · 3 grocers · Leader-led
the vegetable broth aisle
San Francisco's vegetable broth aisle is a competitive shelf with clear leaders: 19 products from 7 brands across 3 grocers. pacific foods owns the most shelf — 42% of SKUs, ahead of aneto. The shelf leans plant-based — 47% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 62/100).
19
products
7
brands
$6.30
avg price
$2.79–$10.67
typical range
More in Broths & Stocks
Who owns the shelf
brands by share of the vegetable broth shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
47%
Vegetarian
47%
Organic
42%
Gluten-Free
16%
Low-Carb
16%
Weight Management
16%
Vegan
11%
Heart Health
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.