Scanning the aisle…
Bay Area's sour beer aisle is a fragmented shelf spread across many brands: 23 products from 19 brands across 3 grocers. prairie artisan ales owns the most shelf · 15% of SKUs, ahead of alvarado street brewery. Verdict: contested · real competition, no single winner (opportunity 64/100).
brands by share of the sour beer shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the sour beer products in the most Bay Area grocers · widest distribution first.



the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.